The last 10%

In software development, are you crushing the final 10%? It’s the difference between becoming ‘the’ brand by solving the hard problems and being lost in a sea of similar products…




“Laying out the design of a page or a flyer so it looks like a pro did it takes about ten times as much work as merely using the template Microsoft builds in for free, and the message is almost the same…




Except it’s not. Of course not. The message is not the same.




The last ten percent is the signal we look for, the way we communicate care and expertise and professionalism. If all you’re doing is the standard amount, all you’re going to get is the standard compensation. The hard part is the last ten percent, sure, or even the last one percent, but it’s the hard part because everyone is busy doing the easy part already.”

Seth’s Blog